Port of Call

Problem

Frasers Property has engaged Tobie to develop the brand identity for a new development. This heritage apartment renovation is embedded in the port-side West End of Fremantle, WA. Four boutique apartments will be available for purchase. the intention is to attract young professional makers, thinkers, and wordsmiths to find their home and creative haven.

Solution

Life's voyage begins with heart, soul, and a little bit of smarts. This identity considers Fremantle's mariner history but doesn't lose its footing when speaking to a vibrant audience. Typography, grid systems, and colour weave into heritage. Place and time inform the visual language as we view the brand through the steamship smoke-haze of then and pixel-gaze of now.

↓ Scroll

2022 AGDA Awards, Merit
Student Brand and Identity, Range/Series

Print Rascal

Problem

Print Rascal is a new print shop that is friendly and easy to understand. With an audience of young creatives and students in mind, Print Rascal wanted an anti-corporate brand that stood out from big players. With a focus on digital engagement, the brand needed to be screen and animation-ready. Tobie was engaged to create a sound identity to get Print Rascal off the ground and into people's minds.

Solution

Welcoming rascals, rapscallions, and wrong-doers. This brand breaks as many rules as it can. Big type, an uber-flexible trademark, and retina-burning colours are held together by a dangling network of 'rascal' conveyors that add dependability and life. The cheeky tone of brand language and visuals sums up the brand's anti-mumbo-jumbo essence. Print Rascal is fun, funky, and ready to get stuck in.

↓ Scroll

2022 AGDA Awards, Finalist
Student Brand and Identity, Range/Series

Decom

Problem

Decom is a company that provides custom gift boxes for online orders. Decom gift boxes are intended to help students relax and decompress following a busy semester or assessment period. Decom believes that everyone should look forward to relaxation, and taking time for oneself should be celebrated. Decom engaged Tobie to create a brand for their business, boxes, and self-care products.

Solution

Time to Decompound, decompile, decompress. This brand is inspired by the excitement experienced by students when they find time for themselves. The packaging takes the user on a journey of anticipation, from excitement to calm. This is signified by the use of colour and texture, with an absence of colour on the packaging exterior, in contrast to the vibrancy within.

↓ Scroll

2022 AGDA Awards, Finalist
Student Packaging, Miscellaneous

Zilch Bar

Problem

Zilch Bar is the first zero-alcohol bar in Perth. They're on a mission to normalise non-drinking and promote its benefits. Zilch is opening a bar/cafe in North Perth that will serve a wide range of non-alcoholic, beers, wines, spirits and cocktails. Exuding good times without the design tropes of bars and clubs is a challenging ask. Zilch engaged Tobie to develop a brand for their opening.

Solution

Zero, zip, zilch. This brand is inspired by the milk bar aesthetic, with sign writing informing the visual language. The recognisable bespoke wordmark is playful and liquid. This is backed by an eye-catching colour palette, typographic system and illustration style. The name and brand language have been developed with tongue and cheek and plain honesty when it comes to skipping binge drinking.

↓ Scroll

2022 AGDA Awards, Finalist
Student Brand and Identity, Range/Series

Freshwater Glass

Problem

Freshwater Glass (FG) is a glazing company based in Perth. FG engaged Tobie to rebrand their 30-year-old business. Craft and skill needed to be brought to the forefront to compete with the imported, pre-fabricated products installed by competitors at lower costs. FG needed an identity that leaned into the world of contemporary design to stand out and justify premium pricing.

Solution

This brand is rooted in personality, derived from tradition and crafted with precision. The visual language speaks to glazing precision whilst flexibly sculpting layouts. Sharp serifs make this idea whole. The colour palette expands on an existing royal blue to meld a harmonious suite. Photography is honest and rich with character whilst iconography and illustration emphasise the bespoke.